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1 strategic marketing
marketing m stratégique -
2 strategic marketing
strateški marketing -
3 strategic marketing
марк. стратегический маркетинг (прослеживание эволюции заданного рынка и выявление различных существующих либо потенциальных рынков или их сегментов на основе анализа потребностей, нуждающихся в удовлетворении)Ant: -
4 strategic marketing
Mktga method of selling products directly to customers, bypassing traditional retailers or distributors -
5 M.S.M.- Master of Strategic Marketing
Образование: магистр стратегического маркетингаУниверсальный англо-русский словарь > M.S.M.- Master of Strategic Marketing
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6 strategic
strategic [strə'ti:dʒɪk]stratégique;∎ we decided on a strategic withdrawal of our troops nous avons décidé d'opérer un repli stratégique de nos troupes;∎ a strategic position une position stratégique►► strategic business unit domaine m d'activité stratégique;Military Strategic Defense Initiative initiative f de défense stratégique;strategic marketing marketing m stratégique;strategic management gestion f stratégique;strategic planning planification f stratégique;Marketing strategic targeting ciblage m stratégique;Marketing strategic withdrawal (of product, campaign) repli m stratégique -
7 marketing
сущ.1) эк. торговля, реализация, продажа, сбыт (процесс передачи товаров от производителей промежуточным или конечным потребителям)ATTRIBUTES: cooperative, direct 1. 3), domestic 1. 2) а), global 1. 1) а), local 1. 1) а), mass 3. 1) а), national 1. 1) а), regional
See:cooperative marketing 2), direct marketing 2), domestic marketing 2), global marketing 2), 1), local marketing 2), mass marketing 2), national marketing 2), regional marketing 2) marketing authority, marketing behaviour 2), marketing board, marketing contract, marketing facilities 1), marketing level 2), marketing outlet 2), marketing permit, marketing position 2), marketing potential 2), marketing quota, marketing territory, marketing transaction 2), marketing year, usual marketing requirements, advertising, selling, merchandising2) марк. маркетинг (система методов и средств продвижения товаров или услуг от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, разработку системы сбыта, рекламу и т. д.)marketing director — маркетинговый директор, директор по маркетингу
marketing expert — маркетинговый эксперт, эксперт в области маркетинга
marketing expertise — маркетинговая экспертиза, экспертная оценка в области маркетинга
Do we need to improve marketing or simply drop a particular product? — Нужно ли нам улучшить маркетинг или лучше отказаться от какого-л. продукта?
Internet marketing is not as difficult as it sounds. — Маркетинг в интернет не так сложен, как может показаться.
ATTRIBUTES: affinity, agricultural, ambush, back end, bank, bench, brand, business site, business-to-business, buzz, catalogue, cause-related, celebrity, circulation, competitive, concentrated 1) а), consumer goods, consumer, consumer-oriented, convergent, conversion, cooperative, corporate, counter, cross, customized, database, data-driven, developing, differentiated, dimensional, direct mail, direct, direct response, divergent, domestic 2) а), door-to-door, electronic, enlightened, ethnic, event, exponential, export 3. 2) а), farm 1. 1) а), financial 1. 2) а), foreign 1. 1) б), fraudulent, front end, full-scale, generic, geodemographic, global 1. 1) б), grassroots, green, grey, health care, housing, idea, incentive, industrial 1. 1) а), а, innovative, integrated, interactive, international, Internet, joint, knowledge-based, leveraged, list, local 1. 1) а), mass, media, multichannel, multilevel, multisegment, multistep, national 1. 1) а), negative option, network, niche, non-profit, one-step, one-to-one, on-line, operational, opt-in, opt-out, organic, organizational, permission, person, personal, personnel, place, product, product-differentiated, product-oriented, promotion, promotional, referral, regional, request, retail, scientific, segmented, sense-of-mission, service 1. 2) а), shopper, social, societal, sports, stimulating, strategic, structure, supporting, symbiotic, synchro, tactical, target 3. 2) а), targeted, telephone, television, test, trade, undifferentiated, unsegmented, vacation, value, vendor, video, viral, world
See:affinity marketing, agricultural marketing, agrimarketing, ambush marketing, back end marketing, back-end marketing, bank marketing, benchmarketing, brand marketing, business site marketing, business-to-business marketing, buzz marketing, catalogue marketing, cause-related marketing, celebrity marketing, circulation marketing, comarketing, co-marketing, competitive marketing, concentrated marketing, consumer goods marketing, consumer marketing, consumer-oriented marketing, convergent marketing, conversion marketing, cooperative marketing 1), corporate marketing, countermarketing, counter-marketing, cross-marketing, customized marketing, database marketing, data-driven marketing, demarketing, developing marketing, differentiated marketing, dimensional marketing, direct mail marketing, direct marketing 1), direct response marketing, direct-mail marketing, divergent marketing, domestic marketing 1), door-to-door marketing, electronic marketing, e-marketing, enlightened marketing, ethnic marketing, event marketing, events marketing, exponential marketing, export marketing, farm marketing, financial marketing, foreign marketing, fraudulent marketing, front end marketing, front-end marketing, full-scale marketing, generic marketing, geodemographic marketing, global marketing 1), grassroots marketing, green marketing, grey marketing, health care marketing, housing marketing, idea marketing, incentive marketing, industrial marketing, innovative marketing, integrated marketing, interactive marketing, international marketing, 2), joint marketing, knowledge-based marketing, leveraged marketing, list marketing, local marketing 1), macromarketing, mass marketing 1), media marketing, megamarketing, micromarketing, micro-marketing, multilevel marketing, multisegment marketing, multistep marketing, multi-step marketing, national marketing 1), negative option marketing, network marketing, niche marketing, non-profit marketing, one-step marketing, one-to-one marketing, on-line marketing, operational marketing, opt-in marketing, opt-out marketing, organic marketing, organizational marketing, permission marketing, person marketing, personal marketing, personnel marketing, place marketing, political candidate marketing, political marketing, pre-emptive marketing, premarketing, pre-marketing, product marketing, product-differentiated marketing, product-oriented marketing, promotion marketing, promotional marketing, referral marketing, regional marketing 1), remarketing, request marketing, retail marketing, scientific marketing, segmented marketing, sense-of-mission marketing, services marketing, shopper marketing, social marketing, societal marketing, sports marketing, stimulating marketing, strategic marketing, structure marketing, supporting marketing, symbiotic marketing, synchro marketing, synchromarketing, tactical marketing, target marketing, targeted marketing, telemarketing, telephone marketing, television marketing, test marketing, trade marketing, undifferentiated marketing, unsegmented marketing, vacation marketing, value marketing, vendor marketing, video marketing, viral marketing, world marketing, marketing action, marketing administration, marketing agency, marketing agreement, marketing analysis, marketing analyst, marketing appeal, marketing approach, marketing area, marketing arithmetic, marketing audit, marketing auditor, marketing behaviour 1), marketing bill, marketing budget, marketing campaign, marketing capability, marketing career, marketing chain, marketing channel, marketing communications, marketing company, marketing concept, marketing consultant, marketing control, marketing cooperation, marketing cooperative, marketing cost, marketing database, marketing decision, marketing department, marketing editor, marketing effectiveness, marketing efficiency, marketing environment, marketing ethics, marketing evaluation, marketing event, marketing expenditure, marketing expense, marketing expense-to-sales analysis, marketing experiment, marketing facilities 2), marketing feasibility, marketing firm, marketing function, marketing image, marketing implications, marketing information system, marketing instrument, marketing intelligence, marketing intermediary, marketing launch, marketing level 1), marketing logistics, marketing man, marketing management, marketing manager, marketing margin, marketing media, marketing medium, marketing middleman, marketing mix, marketing model, marketing myopia, marketing niche, marketing offer, marketing opportunity, marketing organization, marketing orientation, marketing outlet 1), marketing overkill, marketing performance, marketing plan, marketing planning, marketing position 1), marketing positioning, marketing potential 1), marketing productivity, marketing representative, marketing research, marketing response, marketing risk, marketing science, marketing scientist, marketing segmentation, marketing service, marketing specialist, marketing spread, marketing stimulus, marketing strategy, marketing strength, marketing support, marketing system, marketing tactics, marketing technique, marketing tool, marketing transaction 1), marketing value, marketing warfare, marketing weakness, advertising, pricing, promotion, product line, ICC / ESOMAR International Code of Marketing and Social Research Practice, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Codes of Marketing and Advertising Practices, Journal of Marketing, Marketing Society, American Marketing Association, British Institute of Marketing, Chartered Institute of Marketing, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation3) торг. покупка продуктов (как правило, на рынке), закупка провизииI could prove that any male could do the weekly marketing at our local Ding Dong faster than any Mom. — Могу сказать с уверенностью, что любой мужчина может закупать провизию в нашем местном "Динг-Донге" быстрее домохозяйки.
See:4) потр., редк. предметы торговли; купленные товары [продукты\]See:
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маркетинг: система методов и средств продвижения товаров от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, организацию сбыта, рекламу и т. д.* * *. система организации производственно-сбытовой деятельности предприятия, в основе которой лежит комплексное изучение рынка, оценка и учет всех условий производства и сбыта продукции, товаров, услуг в ближайшее и более отдаленной перспективе. Основными элементами М. выступают: маркетинговые исследования и сбор информации, планирование ассортимента продукции, реализация, реклама и стимулирование сбыта. . Словарь экономических терминов 1 .* * *маркетинг’процесс выявления, максимизации и удовлетворения потребительского спроса на изделия компании -
8 strategic
stratégiquestrategic business plan plan m stratégique d'entreprise;strategic business unit domaine m d'activité stratégique, unité f d'activité stratégique;strategic fit ajustement m stratégique;strategic group groupe m stratégique;strategic management gestion f stratégique;strategic marketing marketing m stratégique;strategic planning planification f stratégique;strategic position position f stratégique;strategic positioning positionnement m stratégique;strategic review revue f stratégique;strategic segmentation segmentation f stratégique;strategic targeting ciblage m stratégique;strategic withdrawal (of product, campaign) repli m stratégique -
9 marketing management
Mktgone of the main management disciplines, encompassing all the strategic planning, operations, activities, and processes involved in achieving organizational objectives by delivering value to customers. Marketing management focuses on satisfying customer requirements by identifying needs and wants, and developing products and services to meet them. In seeking to satisfy customer requirements, marketing goals to build long-term relationships with customers and with other interested parties and to provide value to them. This begins with market research, which analyzes needs and wants in society, and continues with attracting customers and the cultivation of mutually beneficial exchange processes with them. Tools used in this process are diverse and include market segmentation, brand management, PR, logistics, direct response marketing, sales promotion, and advertising. -
10 marketing planning
Mktgthe process of producing a marketing plan. Marketing planning requires a careful examination of all strategic issues, including the business environment, the markets themselves, competitors, the corporate mission statement, and organizational capabilities. The resulting marketing plan should be communicated to appropriate staff through an oral briefing to ensure it is fully understood. -
11 Strategic Planning Institute
орг.сокр. SPI марк., упр., амер. Институт стратегического планирования (создан в 1975 г.; основная задача — поддержание проекта PIMS, созданного для оценки эффективности различных маркетинговых стратегий; предоставляет компаниям за достаточно высокую плату оценки коммерческих перспектив стратегий, которые они планируют реализовать)See:Англо-русский экономический словарь > Strategic Planning Institute
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12 strategic business unit
Fina section within a larger organization, responsible for planning, developing, producing, and marketing its own products or services -
13 Profit Impact of Marketing Strategies
сист.сокр. PIMS марк., упр. программа [проект\] PIMS (база данных о результатах экономической деятельности нескольких тысяч предприятий Европы и Америки, которая позволяет оценить эффективность разных бизнес-стратегий; проект был начат в середине 1960-х гг. в компании General Electric, потом в 1972-1974 гг. переместился в Институт управления Гарвардского университета; в 1975 г. проект трансформировался в Институт стратегического планирования)See:Англо-русский экономический словарь > Profit Impact of Marketing Strategies
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14 list of strategic goods
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15 SMM
1) Компьютерная техника: Spatial Metadata Manager, Software Maintenance Manual2) Военный термин: Spatial Model Matching, Special Mission Mandatory Modification, system maintenance manual, systems maintenance management4) Ветеринария: Society of Marine Mammalogy5) Музыка: Studio Metal Master6) Сокращение: Solar Maximum Mission (satellite 1980-1989), Senior Management Meeting7) Вычислительная техника: System Management Mode (Intel), System Manager's Manual (BSD, Unix), System Management Mode (CPU), Solar Maximum Mission (satellite 1980-1989, Space)8) Генетика: stepwise mutational model9) Космонавтика: Solar Maximum Mission satellite10) Фирменный знак: Scale Model Miniatures, Shelley Machine & Marine, Inc., Sarnia, Ontario, Canada, Strategic Marketing Montreal11) Реклама: продвижение с использованием социальных сервисов12) Сетевые технологии: system management mode, режим системного управления, режим управления системой13) Океанография: Society for Marine Mammalogy14) Химическое оружие: (subcontractor) СММ (субподрядчик)15) Расширение файла: Ami Pro Macro, Start of Manual Message, System Management Mode (Intel)16) НАСА: Solar Maximum Mission, Surface Mount Module17) Программное обеспечение: System Manager's Manual18) Музеи: Science Museum Of Minnesota -
16 smm
1) Компьютерная техника: Spatial Metadata Manager, Software Maintenance Manual2) Военный термин: Spatial Model Matching, Special Mission Mandatory Modification, system maintenance manual, systems maintenance management4) Ветеринария: Society of Marine Mammalogy5) Музыка: Studio Metal Master6) Сокращение: Solar Maximum Mission (satellite 1980-1989), Senior Management Meeting7) Вычислительная техника: System Management Mode (Intel), System Manager's Manual (BSD, Unix), System Management Mode (CPU), Solar Maximum Mission (satellite 1980-1989, Space)8) Генетика: stepwise mutational model9) Космонавтика: Solar Maximum Mission satellite10) Фирменный знак: Scale Model Miniatures, Shelley Machine & Marine, Inc., Sarnia, Ontario, Canada, Strategic Marketing Montreal11) Реклама: продвижение с использованием социальных сервисов12) Сетевые технологии: system management mode, режим системного управления, режим управления системой13) Океанография: Society for Marine Mammalogy14) Химическое оружие: (subcontractor) СММ (субподрядчик)15) Расширение файла: Ami Pro Macro, Start of Manual Message, System Management Mode (Intel)16) НАСА: Solar Maximum Mission, Surface Mount Module17) Программное обеспечение: System Manager's Manual18) Музеи: Science Museum Of Minnesota -
17 defensive warfare
1) воен. оборонительные действия, оборонительные военные действия2) марк. оборонительная маркетинговая война*, оборонительные маркетинговые стратегии*, оборонительная война (группа маркетинговых стратегий, при которых компания концентрирует свои усилия на том, чтобы блокировать атаки конкурентов и сохранить свои рыночные позиции, а не на том, чтобы активно вытеснять конкурентов с рынка)Syn:Ant:marketing warfare, position defense, flank position, counter offensive, pre-emptive strike, strategic withdrawalSee: -
18 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
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реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
19 strategy
nounStrategie, die; (fig. also) Taktik, dieit was bad strategy — (fig.) es war taktisch od. strategisch unklug
* * *['strætə‹i]plural - strategies; noun1) (the art of planning a campaign or large military operation: military strategy.) die Strategie2) (the art of, or a scheme for, managing an affair cleverly.) die Strategie•- academic.ru/71145/strategic">strategic- strategically
- strategist* * *strat·egy[ˈstrætəʤi, AM -t̬ə-]nmarketing/sales \strategy Marketing-/Verkaufsstrategie fshe accused the government of lacking any coherent industrial \strategy sie warf der Regierung vor, sie habe keine klare Linie im Umgang mit der Industriemilitary \strategy Militärstrategie f* * *['strtIdZɪ]n* * ** * *nounStrategie, die; (fig. also) Taktik, dieit was bad strategy — (fig.) es war taktisch od. strategisch unklug
* * *n.Strategie -n f.Vorgehensweise f. -
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1) Компьютерная техника: State Event Machines3) Американизм: Someone Else's Money4) Военный термин: standard electronic module, standard error of the mean, systems engineering management5) Техника: Sibyl equipment module, Societe d'Enterprise de Montages, solar energy measurement, space environmental monitor, standard electronic modules program6) Статистика: стандартная погрешность средней величины (standard error of the mean)7) Кино: Sexually Explicit Material8) Сокращение: Scanning Electron Microscope, Security Engineered Machinery (USA), Semitic - Other, Simulation, Engineering & Modelling, Superconducting Electrical Machinery, scanning election microscope, shared equity mortgages9) Университет: Science Engineering And Mathematics10) Физика: Structural Equation Modeling, Structural Equation Models12) Электроника: Synthesizer Expander Module, растровый электронный микроскоп13) Вычислительная техника: Secure Extension Mode (AMD, TCB)14) Нефть: сканирующая электронная микроскопия (для анализов керна; scanning electron microscopy)15) Генетика: сканирующая растровая микроскопия16) Биохимия: Scanning Electron Micrographs17) Фирменный знак: Spec Epics Motors18) Экология: Space Environment Monitor19) Деловая лексика: Sound And Efficient Management, Strategic Enterprise Management20) Бытовая техника: РЭМ21) Бурение: сканирующий электронный микроскоп (scanning electron microscope)22) Глоссарий компании Сахалин Энерджи: растровая электронная микроскопия23) Образование: Special End And Middle24) Сетевые технологии: Server Enhancement Module25) Макаров: scanning electron microscopy, scanning electron microscopy, sem, secondary electron multiplier26) Безопасность: Security Event Management27) Интернет: Search Engine Marketing28) Расширение файла: Strategic Enterprise Management (SAP)29) Общественная организация: Systematic Evaluation Of Members30) Должность: Search Engine Marketer31) NYSE. General Semiconductor, Inc.32) Программное обеспечение: Synthesis Enterprise Manager33) Международная торговля: Single European Market, Stock Exchange of Mauritius
См. также в других словарях:
strategic marketing — ➔ marketing * * * strategic marketing UK US noun [U] MARKETING, MANAGEMENT ► marketing activities considered as part of a company’s plans and use of resources over time to achieve particular things: »This strategic marketing alliance will allow… … Financial and business terms
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